Cash for Trash

I just saw this great concept being deployed in Brazil for cleaning up their cities in preparation for the upcoming World Cup & Olympics. The city is fostering recycling of garbage by paying in kind to the people who bring in the trash. They give 1 kg of Fruits in exchange for 10 kg of trash.

I think this idea has a lot of merit & can be applied with proper checks& balances in India too. There is a lot of VC money already chasing the recycling ventures & clubbing this with cash for trash may be a plausible solution to clean our mighty cities.