Inspiration is Perishable

We all have ideas. Ideas are immortal. They last forever.

What doesn't last forever is inspiration.Inspiration is like fresh fruit or milk: it has an expiration date.

If you want to do something, you've got to do it now. You can't put it on a shelf and wait for two months to get around it. You can't just say you'll do it later. Later, you won't be pumped up about it anymore.If you're inspired on a Friday, swear off the the weekend and dive into the project. When you're high on inspiration, you can get two weeks of work done in twenty four hours. Inspiration is a time machine in that way.

Inspiration is a magical thing, a productivity multiplier, a motivator. But it won't wait for you. Inspiration is a NOW thing, If it grabs you, grab it right back and put it to work.

[Excerpted from Rework by Jason Fried & David Hansson]

I just completed Rework and found it very refreshing and of course loved its one liners.The books is primarily for new age entrepreneurs where the authors explain that how they have been successful without following the age old wisdom. I find it highly practical for the internet & technology entrepreneurs.

Here are a few one liners that strike out for me.

• Planning is guessing.
• Scratch you own itch ( make products to solve your problems, don't harp around a huge feature request)
• Get it out there. Ship it -- Deliver and deliver fast. Perfectionism is endless pursuit.
• Live it or Leave it - Have mission statements that you can exercise daily.
• Outside Money is Plan Z
• You need a commitment strategy & not an exit strategy
• You're better with a kick-ass half than a half-assed whole
• Tone is in your fingers ( not in the guitar or any equipment for that matter)
• Interruption is the enemy of productivity
• Meetings are toxic
• Quick wins -- Momentum build motivation
• Make tiny decisions
• Pour yourself into your product. Decommoditize your product.
• Emulate chefs
• Every thing is marketing
• The myth  of the overnight sensation
• Hire when it hurts
• Delegators are dead weight
• When you rock the boat, there will be waves. Take a deep breath.
• Culture is the by product of consistent behaviour
• Decisions are temporary
• ASAP is poison

Hope you will find some inspiration here & in the book. Ciao.